12Hidden 2Hidden 3Email Header<p>Thank you for taking the time to complete the PR quiz.</p><p>Your individual report is in the attached PDF.</p>Email Footer<p>Here's to harnessing the Power of PR to help get you visible!</p><p>Nicola x</p><p><a href="https://www.nicolarowley.com">https://www.nicolarowley.com</a></p><p> </p>Ideal ClientAvailable values for Topic 1Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you know who your ideal client is?*I have no ideaI have an idea but don’t know much about themYes I know who my ideal client isI know everything about my ideal clientThis field is required.Your StoryAvailable values for Topic 2Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you know what your story is?I don't think I have a storyMy story? I'm not sureYes I know my storyAbsolutely and I have it written downVisibilityAvailable values for Topic 3Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. How happy are you to be visible?*I’m scaredI know I need to be visible but am not sure howYes I’m happy to be visibleI actively make myself as visible as possibleThis field is required.Media KnowledgeAvailable values for Topic 4Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you know the best place to pitch your story?*No, I don’t knowI need to work on this moreI’ve tried to research this but I keep getting stuckYes and I have a list of media to approachThis field is required.Do you know how to pitch to Journalists?*I don't have a clueI think I know how to pitchYes, I feel ready to approach JournalistsYes, definitelyThis field is required.Do you know what would make a newsworthy PR story?*No, I have no idea what would be of interestI think I have an idea but am not sureI have an idea but would like to get a second opinionYes, I know what makes a great PR worthy storyThis field is required.ConfidenceAvailable values for Topic 5Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you currently make PR approaches?I wouldn’t know how toI’ve thought about it but am scaredYes, occasionallyYes, but I don’t have the time to do it regularlyDo you know how to build relationships with Journalists?*No ideaI’m not entirely sureYes I think I doYes, I’m great at building relationshipsThis field is required.PR ResourcesAvailable values for Topic 6Simply count the total number of values someone can possibly achieve. Include all questions from this topic into one score. Do you have professional images of yourself?NoI have some great photos taken on my phoneYes, but they were taken a while ago nowYes, I have lots to choose fromDo you have a professional looking website?*No, not yetI’m in the process of building itYes, but it needs updatingYes and it works well for me and my brandThis field is required.Final Details*One final step before we email you through your PDF report which includes: Your score Your key areas of improvement Personal suggestions to improve each key areaYour personalised report will be emailed to you along with relevant tips supporting your score. View our Privacy Policy * * This field is required.Identify the lowest topic numberDo not edit me. Showing the {N} lowest Key Areas of Improvement LOWEST(N) ~> LOWEST(2) HIGHEST(N) ~> HIGHEST(2) AND Check to is Total number of Highest / Lowest keys wanted to show on Appearance tab OR: use MIN / MAX and check to is Identify the lowest topic number on Appearance tab Topic 1 GapDo not edit me. Topic 2 GapDo not edit me.Topic 3 GapDo not edit me. Topic 4 GapDo not edit me.Topic 5 GapDo not edit me.Topic 6 GapDo not edit me.Topic 1 Yes Most ImportantDo not edit me Topic 2 Yes Most ImportantDo not edit me.Topic 3 Yes Most ImportantDo not edit me Topic 4 Yes Most ImportantDo not edit me.Topic 5 Yes Most ImportantDo not edit me.Topic 6 Yes Most ImportantDo not edit me.General Feedback text for Overall score of 0-25%<p><strong>Not quite there </strong></p><p>Before you go any further in your quest for PR, please ensure you have in place the following: your biography, know your story and the angles that will appeal to the media, professional images of you, and a professional website - and then you're good to go. When I was looking to PR my first children's book, I was worried about getting visible, and didn't have everything in place. I had complete mindset blocks about getting PR (even though I had worked in the industry for eight years by this time) and I wasn't entirely sure who my ideal client was. But once I worked all of this out, I was able to step out of my own way and start taking consistent action. I had a website built so that Journalists had something to link to and because I knew I needed images of me with my book, I also had a brand photoshoot completed so I had professional images. It made all the difference. Once I stopped allowing fear to hold me back, Journalists started featuring me, and celebrities started talking about my book too and that in turn led to more sales.</p>General Feedback text for Overall score of 26-50%<p><strong>PR Beginner </strong></p><p>It's great that you're starting to get to grips with how PR can elevate your expert status and visibility. It could be that you're feeling a little lost right now about how to maximise the awareness that you're starting to attract, or that you're feeling scared about putting yourself forward for media opportunities on a consistent basis. But the more you do, it really does become easier.</p>General Feedback text for Overall score of 51-75%<p><strong>PR Action Taker </strong></p><p>You are so ready for PR! What are you waiting for? Now start thinking about what you're an expert in and if you already know which media you need to target - then go for it - no hiding! Please don't hold yourself back through fear or the lack of response you might get. PR is all about tenacity and keeping on going until you get a result. It's why having media logos on your website is so valuable - it's a third-party endorsement of you and your business and positions you above your competitors.</p>General Feedback text for Overall score of 76-100%<p><strong>You're a PR star in the making! </strong></p><p>Congratulations, you understand the importance that harnessing PR can have for your business. Now it’s time to go out there and shine, so you can cement your expert status and increase your impact and your reach. Think about how you can secure regular PR opportunities that align with your Business Objectives and plans. 2021 is yours for the taking - now go get visible through harnessing the power of PR!</p>Topic 1 Key Area of Improvement<p class="topic-title"><strong>Ideal Client</strong></p><p>Knowing your ideal client is really key to understanding what media they read, listen to or watch.</p><p>It looks like you could do with knowing more about what they look at and once you have this down to a fine art, you will be better placed to know which publications you should be approaching for coverage.</p>Topic 2 Key Area of Improvement<p class="topic-title"><strong>Your Story</strong></p><p>Knowing your story and the angles that could be of interest to a Journalist is everything when it comes to successful PR.</p><p>Why? It enables your potential clients to get to know you and builds those all-important know, like and trust factors.</p><p>But please remember that your story is just that - yours. And only share things you're happy to share.</p><p>Go back and start writing down a list of key moments and achievements and build your story from there.</p><p> </p><p> </p>Topic 3 Key Area of Improvement<p class="topic-title"><strong>Visibility</strong></p><p>Looks like you are having trouble with this key topic area. Don't worry, you're not alone.</p><p>Being visible can feel scary and it can seem strange talking about yourself.</p><p>But consistently putting yourself 'out there' will let more people know what you do and mean that you're seen as an expert in your field.</p><p>So it's time to get out of your own way, and remember it's not about you. It's about your ideal clients and how you can help them.</p>Topic 4 Key Area of Improvement<p class="topic-title"><strong>Media Knowledge</strong></p><p>Knowing the media can take time, especially if it's not something that you have previously done.</p><p>Having worked in the media both as a Journalist and now a PR expert for over 25 years, it's something that comes as second nature.</p><p>But if you know what publications your ideal clients read, listen to or watch, you will know which publications to read, listen to or watch yourself. </p><p>Make sure you do your research as it will shine through in any approaches to Journalists.</p><p>You have so got this!</p>Topic 5 Key Area of Improvement<p class="topic-title"><strong>Confidence</strong></p><p>Looks like you are having trouble with this key topic area. Don't worry, I think we all do from time to time.</p><p>We can hold ourselves back from going for opportunities because we think, "why would they want to hear from me?"</p><p>But if you re-frame it to be, why wouldn't they want to hear from you, then very soon, one step at a time you will feel better about making any approaches.</p><p>You can do this!</p>Topic 6 Key Area of Improvement<p class="topic-title"><strong>PR Resources</strong></p><p>Having a good set of PR Resources for your business is really important. </p><p>The majority of stories need pictures or video to accompany them. Invest in a professional photography shoot and take the time to write your long and short biography. Knowing your story is also key to gaining any PR coverage and having a professional looking website can make the difference of being featured or not. </p><p>Make sure all of your PR ducks are in a row, and there will be no stopping you.</p>Call to Action 0-25%<p>If you would like to understand more about how PR can help you be known as the go-to expert in your field and for you to cement your reach and impact, come and join my FREE Facebook group The Communications Community - where I provide lots of tips for you to get started. </p><p>The link to join is <a href="https://www.facebook.com/groups/TheCommunicationsCommunity/" /><strong>HERE</strong></a></p><p> </p>Call to Action 26-50%<p>If you would like to understand more about how PR can help you be known as the go-to expert in your field and how you can drive sales, increase your reach and credibility, my bestselling book The Power of PR can really help you.</p><p>You can get a copy for less than two cups of coffee <a href="https://www.nicolarowley.com/the-power-of-pr"><strong>HERE</strong></a></p>Call to Action 51-75%<p>If you're finding that you're short on time to find the media enquiries or the Journalist contact details that you need, then my results-proven PR Mastery Membership would be good for you. When I started to look to get publicity for my first children's book, I know this would have been invaluable for me. Members are tagged in relevant real-time media requests and have been featured in publications such as The Daily Telegraph, The Times, Red magazine, Stylist, Grazia, Woman and Home, Woman, and on ITV and the BBC. There are also Q&A's with Journalists working for specific publications and media training sessions.</p><p>More details are <a href="https://go.njrpr.com/membership/" /><strong>HERE</strong></a></p>Call to Action 76-100%<p>If you're poor on time but know that PR is the way forward for you in terms of visibility, one of my PR Six Pack Lite events could be what you're looking for. It's for you as a business owner meeting online with up to six key national journalists 1:1 - incredible access and support along the way.</p><p>More details can be found <a href="https://go.njrpr.com/pr-six-pack-lite/" /><strong>HERE</strong></a></p>Topic 1 Detailed Text for 0-33%<p>d</p>Topic 1 Detailed Text for 34-66%<p>d</p>Topic 1 Detailed Text for 67-100%<p>d</p>Topic 2 Detailed Text for 0-33%Topic 2 Detailed Text for 34-66%Topic 2 Detailed Text for 67-100%Topic 3 Detailed Text for 0-33%<p>d</p>Topic 3 Detailed Text for 34-66%<p>d</p>Topic 3 Detailed Text for 67-100%<p>d</p>Topic 4 Detailed Text for 0-33%Topic 4 Detailed Text for 34-66%Topic 4 Detailed Text for 67-100%Topic 5 Detailed Text for 0-33%Topic 5 Detailed Text for 34-66%Topic 5 Detailed Text for 67-100%Topic 6 Detailed Text for 0-33%Topic 6 Detailed Text for 34-66%Topic 6 Detailed Text for 67-100%Topic 1 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. Topic 2 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 3 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic. Topic 4 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 5 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Topic 6 %Please only change (edit, add remove) the + part, with the XXX referring to each of the field IDs in the questions in this topic.Overall Total NumberAdd in ALL questions below. This will simply add up all questions and give a total number of points for all. Overall Current PercentageCreation note: Change "40" to the number of total points available in this quiz. E.g. Total of 6 questions is 4x6 = "24". Total of 8 questions is 4x8 = "32". etc Final score is LowDo not edit me. Final score is MediumDo not edit me. Final score is HighDo not edit me.